Labelling products for international markets isn’t the most exciting part of selling overseas, but it is an incredibly important one! Get it wrong and it could cost you a significant amount in new packaging, or hefty demurrage costs at port- if there’s something prohibited by the relevant authorities on your products or missing information that’s deemed important for local consumers.
Of course, every market is different but when it comes to catering for the Middle East, we’ve identified five important considerations for preparing your labels and packaging for the Gulf Cooperation Council (GCC).